Willow Lane Decor is a family-ran business focused on turning your life memories into beautiful works of art. They offer custom framing solutions along with other framed decor pieces that will help you create a warm and inviting atmosphere for everyone who enters your home. 

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The owners, Chris & Crisiva, came to me needing what most others could not accomplish together: A strategic brand and a custom framing website.

 

Although they already had a logo suite concept in mind, I fleshed out the rest of their brand through in-depth research and psychological design. I established their color palette, brand personality + tone of voice, target audience, and a beautiful pattern (each icon representing important life milestones that people may wish to frame).

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Lastly, they required a website that allowed customers to not only select their frame option (size and color variations), but can upload their own images and edit them to go along with the purchase. This was a highly unique E-Commerce situation that required a lot of back end work, but was pulled off beautifully for them to get up and running without breaking the bank.

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Check out the brand below, and contact us today if you wish to see your brand elevated!