Dead Sour is an Extreme Sour Candy that is ready to rock your world! The candy is soooo sour, it's almost deadly ☠️

 

*Disclaimer: The candy causes no harm.

 

Dead Sour was in dire need of a dramatic branding that stands out from competitors while packing a punch. After thorough analysis and research I created their own unique brand (logo suite, color palette, typography pairing, pattern, mood aesthetic + photography direction, tone of voice + characteristics, and target audience psychological designs), along with candy packaging, and social media posts. Their branding falls heavily into punk/rock themes and uses high contrasts of bright neon green/pink (and some blue) against black or white.